Advertising and Marketing

Rent-A-Center’s multi-million dollar national and local advertising campaigns drive brand awareness and store traffic. A heavy emphasis on web and mobile campaigns keep RAC on the cutting edge of marketing. The volume and sophistication of RAC's campaigns are difficult to duplicate for smaller franchise organizations. We do the heavy lifting for our franchisees.

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 smallyellowNational TV Commercials

 Social Mediasmallyellow

 Website/Digital/Mobilesmallyellow

 Radio Advertisementssmallyellow

 Direct Mail smallyellow

 In-Store POPsmallyellow

 

Our RAC franchisees directly benefit from their contribution to the company's multi-million dollar advertising and public relations campaigns. These campaigns regularly reinforce the RAC name and message with consumers both nationally and locally.

Study after study has shown that brand name recognition is important to American consumers. People like to buy from names they trust and can identify with. The Rent-A-Center name is well recognized. A recent national survey indicated that 76% of people matching our customer profile in the U.S. are already familiar with our RAC brand.

  

National TV Commercial Example:

 

 

Examples of Marketing and Advertising Support Tools:

 fsi 

     Free Standing Insert 

       flyer           

   Direct Mail Post Card

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     Digital Advertising

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