Rent-A-Center Franchising Announces Consolidation Deal with Rent America for New Franchised Locations

Jun 4, 2014
 

Rent-A-Center Franchising International, Inc. (RACFI), the nation's first franchisor of independently owned-and-operated rent-to-own stores, announced today that it has reached an agreement with independent rent-to-ower company Rent America to become its newest Rent-A-Center franchise partners.

 

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The transaction includes each group trading stores in a number of areas to increase per store revenue and to align with Rent-A-Center's market planning strategy for sustainable growth.

A well-known brand in the rent-to-own industry, Rent America is owned by the Tinney family, who are former franchisees of RACFI, when it operated as ColorTyme, Inc. The newly consolidated locations are spread throughout North Carolina, and will give Rent-A-Center an even stronger foothold in the region with its new franchise partners.

"The Tinneys are well-respected members of the RTO community, and we are absolutely thrilled to have them join the Rent-A-Center family," said Cathy Skula, Senior Vice President of Rent-A-Center Franchising International, Inc. "After sharing markets and competing with one another for many years, we are pleased with the results of our store trades which allowed Rent America to consolidate their territory and will allow us all to grow as one united brand into the future."

As new Rent-A-Center franchisees, the Tinneys will have the full support of both RACFI and its parent company, Rent-A-Center, the world's largest rent-to-own brand. This support will include marketing, training, and finance as well as enhancing their existing operational capabilities.

"Joining the Rent-A-Center franchising team will be an exciting step in the continued success of the business our family and employees have worked hard to build over the last 34 years," said Darren Tinney, the Vice President of Operations for Rent America. "Our partnership with Rent-A-Center will allow us to leverage their extensive marketing and financial resources, while we focus on serving our customers in our communities. Both our customers and employees will benefit greatly from the advantages that are associated with becoming a member of the Rent-A-Center family."

The new Rent-A-Center franchised stores will be located in the North Carolina cities of Spring Lake, Garner, Tarboro, Kinston and Clinton. Information for these specific stores can be found at www.rentacenter.com.

 

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